In the October 2007 installment of “Synchronization”, I wrote an article which gave an overview of Electronic Data Interchange (EDI) and the benefits of using the technology. Savings in time and paperwork along with the ability to quickly send and receive information are some of the best reasons to embark on an EDI solution. However, the one thing that needs…
I read a great blog post regarding the Value Proposition of seat belts. Seat Belts! Who would think that seat belts needed a marketing plan? Then again, I can remember riding in my Dad’s old Chevy pickup when I was a kid – and I’m fairly certain the thing didn’t even HAVE seat belts. However, if we can all…
This article describes and diagnoses the following elements of the Brand Index and how in this new world it can be a significant competitive advantage. The shock wave of change The impact to the brand The importance of brand The ingredients of the brand The strategy to manage it And The analytical ingredients The value…
“Financing the Technology Enterprise” An Executive Workshop Presented by XONITEK Corporation 74 State (Albany, NY) June 15, 2007 XONITEK Corporation presents “Financing the Technology Enterprise,” a Tech Valley TimesExecutive FORUM on Friday, June 15th in Albany, NY. Held at the beautifully renovated “74 State” in downtown Albany, the workshop will feature six panelist presentations as well as a lunch…
XONITEK PRESENTS… Guerilla Marketing in the Digital Age The Tech Valley Times FORUM Executive Workshop Series Wolferts Roost Country Club (Albany, New York) February 23, 2007 XONITEK presents the Tech Valley Times Executive Workshop Series, Guerilla Marketing in the Digital Age on Friday, February 23rd. The half day roundtable focuses on the optimization and strategic leveraging of marketing efforts in the current “digital age,” and…
