21st Century Change Agent: The CEO as a Social Architect by Stephen Long

Transformation efforts fail due to many reasons. Usually there’s a lack of urgency, or executives underestimate the power of resistance or are just too complacent. The bottom line is that most CEOs fail to master change-agent skills. The 21st Century is proving to be a turbulent, volatile era and chief executives who’ll successfully lead their organizations will have one thing in common—they’ll be the Social Architects of their organization, designing systems for consistent high performance.