The Brand: What is it and How Important is it? Part 6

This article describes and diagnoses the following elements of the Brand Index and how in this new world it can be a significant competitive advantage. The shock wave of change The impact to the brand The importance of brand The ingredients of the brand The strategy to manage it And The analytical ingredients The value…

Question: How do I Increase My Sales in a Down Economy? Answer: Sell.

I have been reading countless articles, and listening to as many newscasts, that all forecast a dismalHoliday season for retailers. And it seems that every retailer is warning their investors to prepare for the worst: lower overall sales, lower margins, lower same-store sales, etc… The news is grim, as customers reportedly tighten their purse-strings in…

20-March-08: TMA A View from Accountants

Turnaround Management Association     Effective Turnarounds: A View From Accountants   The Buffalo Club (Buffalo, NY)   March 20, 2008 XONITEK Corporation will participate in the Turnaround Management Association ‘s Effective Turnarounds: A View From Accountants presentation, taking place in Buffalo, New York.  Please join XONITEK and the TMA for this second, in a series of, presentations regarding Effective Turnarounds. Click here to…