The Brand: What is it and How Important is it? Part 6
This article describes and diagnoses the following elements of the Brand Index and how in this new world it can be a significant competitive advantage. The shock wave of change The impact to the brand The importance of brand The ingredients of the brand The strategy to manage it And The analytical ingredients The value to…
Avoiding Risk Durning Turbulent Times
Companies frequently fail to conduct thorough background checks and due diligence on their employees and management. The headlines are filled with stories of corporate officers who exaggerate their business experience and lie about their education. This negligence on the part of management can lead to embarrassment and potential liability for the corporation. It is a sound business practice to…
Are You Easily Distracted? – Hello?
There are diversions to help us get through our day and work more productively, and there are distractions that keep us from doing our work altogether. They range from never-ending stories from two colleagues standing at your desk talking to each other (and not you), a barrage of emails, the dog wanting to go out or, in…
A New Beginning
I am going to call 2008 “The Year of Quicksand”. 2008 started-out relatively strong and at-ease – but this proved deceptive as the observable global heath was hiding the real rot underneath. All it took was one miss-step, and the struggle began. And it seemed that the more we struggled, the deeper we sank – just…
Question: How do I Increase My Sales in a Down Economy? Answer: Sell.
I have been reading countless articles, and listening to as many newscasts, that all forecast a dismalHoliday season for retailers. And it seems that every retailer is warning their investors to prepare for the worst: lower overall sales, lower margins, lower same-store sales, etc… The news is grim, as customers reportedly tighten their purse-strings in the…
The 7 Wastes
We are living through testing times… Our governments are being tested as they try to enact programs to instill confidence in the economy and their constituents. Companies are being tested as they are forced to react to dramatic challenges in the marketplace that have seemingly materialized overnight and without warning. Individuals are being tested in the…