We started our discussion on Customer Focus last month with a general discussion about what it means to be ‘customer focused’, and how this term is overused and misunderstood in business. Everyone claims to be ‘customer focused’, yet customer loyalty is at its lowest point in years, complaints are higher than ever before, and almost…
Customer Focus – probably the most over-used, misunderstood phrase in business today. We hear it everywhere… every company is customer focused, every company prides itself on having the highest ratings in customer satisfaction. More than ever before, companies are spending millions on achieving higher customer ratings. And yet, Customers are ‘churning’ from one type of…
For years, Jason has been an avid exerciser. Running and weight lifting frequent his routine. With such an active exercise regimen, energizing music is definitely required. A few years back, those clunky, skip-prone CD walkmans were the newest craze, but they just didn’t cut it for exercise!
More than a ‘Happy’ Meal! I recently ordered food via the drive thru at a local fast food restaurant. Though I don’t go there often, it’s not the first time I’ve ordered at this restaurant’s drive thru – or at many others for that matter. But this time, it was different. I thought to myself, “Is this just…
