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    Aligning Personal Brand with Corporate Brand

    ByXONITEK March 13, 2012December 30, 2020

    Increasingly, successful companies are beginning to recognize that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make the customers happy and that corporate brand loyalty starts with employee’s engagement. This can be realized by aligning the…

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    How to Build an Authentic Personal Brand by Prof. Hubert Rampersad, PhD

    ByXONITEK August 9, 2011January 6, 2020

    Purpose – The purpose of this article is to propose an organic, holistic and authentic Personal Branding model that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. It will help you to build and cultivate an effective Personal Brand that you want to project in everything you do.

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